By Garry Richmond

In today’s rapidly evolving digital landscape, it might be assumed that traditional print media is slowly fading into obsolescence. In Scotland, however, the print industry continues to play a significant role, not only as a crucial part of the economy but also as a vital pathway for the training and development of the next generation of skilled apprentices.

Print remains relevant in both cultural and commercial contexts, and the training of apprentices is pivotal in ensuring its sustainability.

Despite the dominance of digital media, print remains integral to Scottish society, business, and culture. Our nation boasts a long history of printing, dating back to the 16th Century with the establishment of the first printing press. Today, the print industry continues to produce everything from newspapers, magazines, and books to packaging, signage, and promotional materials.

Print’s relevance is partly rooted in its tactile nature. Consumers engage with printed material differently than with digital content. Printed publications such as newspapers and magazines provide a sense of permanence and physical connection that digital platforms lack.

Similarly, printed packaging and labels remain essential in branding and product marketing, offering consumers a tangible point of contact with products.

Moreover, print media serves large and sometimes niche diverse markets. In Scotland, labels, packaging and general commercial print and local newspapers continue to thrive by providing focussed local news and fostering a connection with readers.

Print is also vital for specific events, such as festivals and conferences, where physical programs, brochures, and posters are often preferred.

As the demand for print services persists, it is crucial that the industry cultivates a new generation of skilled workers. Apprenticeship schemes in Scotland’s print industry provide a unique opportunity for young people to gain hands-on experience and build expertise in a variety of printing techniques, from offset lithography to digital printing, as well as design, binding, and finishing.

Apprenticeships not only offer a pathway to full-time employment but also play a significant role in keeping the industry competitive and innovative. This ensures that Scotland’s print sector remains at the forefront of technological advances and can continue to serve the diverse needs of its market.

Additionally, apprenticeships in print help to address the skills gap in Scotland’s workforce. By offering apprenticeships, the print industry creates a structured learning environment, bridging the gap between theoretical knowledge and practical skills.

As apprentices gain qualifications and experience, they become equipped to take on managerial and technical roles, helping to ensure that Scotland’s print industry remains dynamic and responsive to market demands.

The relevance of print in Scotland is undeniable, even in the face of digitalisation. From newspapers to packaging, print continues to shape Scotland’s culture and economy. The training of apprentices in this sector is equally crucial, ensuring that the skills and knowledge required to keep the industry vibrant are passed down to future generations.

As Scotland moves forward, the blend of tradition and innovation in the print sector continues to provide opportunities for young people, helping to create a sustainable and prosperous workforce.

Garry Richmond is Director of Print Scotland.